Social media marketing is the big winner with local businesses in the marketing method sweepstakes, according to a new survey. But social media’s win comes at the expense of traditional offline marketing methods, which continue to decline.
Read more...Posts Tagged ‘Twitter’
Go social for better search results
January 29th, 2011
By Doris Nhan, SmartBlogs.com
Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers.
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Read more...18 Best Tools To Analyze Your Twitter Hotness
January 26th, 2011
By Richard Darell, bitrebels.com
Pretty much everyone that joins Twitter has a certain plan in mind to conquer this highly respected social media networking tool. Of course, it’s not the easiest thing in the world to master the ins and outs of Twitter, but there are plenty of guides out there that will teach you how to do it. There is; however, some simple advice that I can share with you and that is to always be yourself and to tweet what it is that is closest to your heart. People who follow you will see your dedication and the love that you hold for whatever it is you’re passionate about.
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Read more...5 blogging tips for the post-RSS era
January 26th, 2011
By Geoff Livingston, geofflivingston.com
Much has been said about the decline of blogging, and why now is a great time to start creating content. The latter arguments are sound. Now that the rush to play with the latest shiny object is over and marketing folks have moved to social networks, good writers will find it easier to rise above competitors. But the dynamics have changed. Building a successful blog in 2006 depended on building a loyal readership via RSS. In 2011, RSS usage has dramatically declined with many people receiving their news from friends in social networks online or via email.
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Read more...Twitter Is A Great Tool. What Happens When It’s Wrong?
January 20th, 2011
By Mathew Ingram, Gigaom
By now, thanks to incidents like the earthquake in Haiti, the recent revolution in Tunisia and the shooting of congresswoman Gabrielle Giffords in Arizona, most people are coming to grips with the fact that Twitter is effectively a real-time news network — like a version of CNN that is powered by hundreds of thousands of users around the world. But what happens when that news network is spreading mis-information? That happened during the Giffords shooting, when the congresswoman was initially reported to be dead, and there are other more recent cases as well: on Wednesday, for example, reports of a shooting in Oxford Circus in London, England swept through the Twitter-sphere but turned out to be a mistake.
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