From eMarketer.com
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
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Read more...For years, marketers relied upon focus groups to determine the direction of their brand and business model. These focus groups could easily range from $10,000 to $50,000 with catered sandwiches and a one-way mirror where clients and agencies could analyze the sentiments of doctors, businessman, soccer moms and NASCAR Dads without being seen.
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