Social media marketing is the big winner with local businesses in the marketing method sweepstakes, according to a new survey. But social media’s win comes at the expense of traditional offline marketing methods, which continue to decline.
Read more...Posts Tagged ‘social media’
Social Media Now Top Marketing Pick for Local Businesses
February 21st, 2011
Tags: Facebook, local business, marketing, online marketing, social media, Twitter
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WWE’s social media-driven WrestleMania 27 spark
February 15th, 2011
By James Caldwell, PWTorch
With WWE needing a quick spark for WrestleMania 27, “The Rock” Dwayne Johnson’s Raw TV return on Monday night created instant buzz that could salvage WWE’s most financially-significant event of 2011.
Read more on WWE’s social media-driven WrestleMania 27 spark…
Read more...Tags: blogs, Dwayne Johnson, social media, The Rock, wrestling, WWE
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What Nuns, Yes Nuns, Can Teach You About Social Media
February 15th, 2011
By Bernard Warner, Advertising Age
In New York or London, I find, there’s a healthy mix of job titles that attend social media functions: communications and marketing professionals, random journos, maybe lawyers, and possibly public sector employees, are usually in the audience. In Rome, you get nuns.
OK, it’s not just nuns here. But in a city where religious organizations and charities are such a dominant part of the local workforce you are bound to get men and women of the cloth who happen to code and tweet and do quite a bit of outreach through social networks peppering you with tough questions about proper social media editorial strategy.
Read more on What Nuns, Yes Nuns, Can Teach You About Social Media…
Read more...Tags: nuns, social media
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Social Marketing to the Business Customer
February 11th, 2011
From: Business Insider
Middle managers and marketing folks dealing with B2B companies that are still delaying their social media programs – PAY ATTENTION! We’ve reviewed our share of social media books here, but this is the first one targeted specifically to business-to-business applications. This is a book I received from the publisher, but I would have purchased on my own because of my extensive involvement in the B2B marketing space.
Read more on Social Marketing to the Business Customer…
Read more...Tags: B2B, social media, social media books, social media marketing
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What Marketers Want From The Super Bowl
February 4th, 2011
Groupon, as a first-time Super Bowl advertiser and new company, has a much different branding agenda for the big game than Chevrolet, Coca-Cola and other marquee marketers. The social-coupon marketer is looking to boost brand awareness. Chevy, in contrast, is well-known, but wants to change the public perception of its cars, while Coke is seeking to bolster its connection to consumers.
Read more...Tags: Coca-Cola, Commercial, GroupOn, marketing, social media, Super Bowl
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Social Media ROI for Idiots
January 31st, 2011
By Jacquie McCarnan, socialmediatoday.com
Some companies are still have trouble understanding the return on investment of a well-run social media campaign. In an effort to take into account short attention spans and a general lack of interest in changing hard and fast attitudes we’ve put together a quick, and easy, piece here to show how social media not only gives a great return on investment, it now surpasses most traditional media.
Read more on Social Media ROI for Idiots…
Read more...Tags: ROI, social media
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Tools to reduce your Twitter time without cutting corners
January 29th, 2011
By: Jacob Share, PersonalBrandingBlog.com
I’d be surprised if you don’t immediately grab at least one of these productivity-enhancers.
Quick tip on Jan. 28, 2011: I just discovered these tools recently and am still trying them myself. Some of them are very new and a little buggy, but if you like their concept (or even if you don’t), reply to them on Twitter with feedback. They’ll love you for it.
Read more on Tools to reduce your Twitter time without cutting corners…
Read more...Tags: branding, marketing, social media, Twitter
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7 steps to ensure your online contest is a winner
January 20th, 2011
By Lisa Barone, Small Business Trends
One common way small business owner’s work to build up their social media profiles is through online promotions. They may hold a Twitter contest or a Facebook giveaway in the hopes that it will help them catch a user’s eye and provide incentive to get them engaging with the brand. However, that doesn’t mean they’re always successful or they go about it in the right way. Far too often SMB owners fall victim to innocent (and very preventable) marketing mistakes that cause them to lose potential customers without even realizing it.
Read more on 7 steps to ensure your online contest is a winner…
Read more...Tags: contests, Facebook, social media, Twitter
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HOW TO: Build a Social Media Education Program for Your Company
January 20th, 2011
In the past few years, businesses have increasingly dedicated resources to creating social media strategies in hopes of boosting site traffic, sales and brand engagement.
Read more...Tags: Facebook, LinkedIn, marketing, social media, Twitter, web development, Youtube
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Brands Don’t Use Social Media Effectively
January 20th, 2011
From MarketingProfs
Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services.
Read more on Brands Don’t Use Social Media Effectively…
Read more...Tags: branding, Customer Experience, Research Summaries, social media
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