Some people may be under the impression that in the world of Brand Management 2.0, your value is tied to your follower ratio—the number of people you follow versus the number of people following you—whether it is 1 to 1, 2 to 1 or even greater. Others use a litmus test based solely on the amount of tweets and status updates in your profile.
Read more on Does your Engagement Strategy have a Value?…
Read more...Tags: brand ambassadors, customer sentiment, engagement strategy, follower ratio, followers, hasthags, retweet, short URLs, social influencers., status updates, trending, tweet
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Today’s Wall Street Journal highlights the shift European fashionistas have made towards embracing bloggers and social media in an article entitled “From the Runway to Your Laptop†(New York fashionistas appears to have adapted earlier). At a recent Milan fashion show for Dolce & Gabbana, editors, photogs and celebrities were pushed to second and third rows while bloggers from Bryanboy.com, JakandJil.com, GaranceDore.fr and online retailers like Federico Marchetti  of Yoox.com received the coveted front-row seats.
Read more on Europe’s Couture Brands Embrace Bloggers and Social Media…
Read more...Tags: Bergdorf Goodman, Bryanboy.com, Dolce & Gabbana, GaranceDore.fr Federicao Marchetti, JakandJil.com, Neiman Marcus, Saks Fifth Avenue, social influencers., Wall Street Journal, Yoox.com
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