Does management refuse to implement social media campaigns because they fear the negative exposure that could derive from mistakes made by those at the bottom of the totem pole?
Would an electronic paper trail that can be audited regularly help convince those in the C-suite to start a social media marketing campaign?
Read more on Push Aside Barriers to Social Media Marketing…
Read more...Tags: backup solution, freedom of information act, online archiving, online backup, open government, SEC, Securities and Exchange Commission, social media backup, social media newsroom, sunshine laws
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