Some people may be under the impression that in the world of Brand Management 2.0, your value is tied to your follower ratio—the number of people you follow versus the number of people following you—whether it is 1 to 1, 2 to 1 or even greater. Others use a litmus test based solely on the amount of tweets and status updates in your profile.
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Read more...Tags: brand ambassadors, customer sentiment, engagement strategy, follower ratio, followers, hasthags, retweet, short URLs, social influencers., status updates, trending, tweet
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