Social media marketing is the big winner with local businesses in the marketing method sweepstakes, according to a new survey. But social media’s win comes at the expense of traditional offline marketing methods, which continue to decline.
Read more...Posts Tagged ‘Facebook’
Can marketers kick their addiction to “Likes”?
February 2nd, 2011
By Christopher Heine, ClickZ
While newspapers such as The Financial Times and The Wall Street Journal have built pay walls into their websites, many Facebook marketers are now constructing “like” walls.
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Read more...Go social for better search results
January 29th, 2011
By Doris Nhan, SmartBlogs.com
Search engine optimization is a powerful marketing tool, but the concept remains misunderstood and underutilized, says Rand Fishkin, the CEO and founder of SEOmoz.org, who spoke at the What’s Next: DC conference about why SEO is a viable opportunity for all marketers.
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Read more...5 blogging tips for the post-RSS era
January 26th, 2011
By Geoff Livingston, geofflivingston.com
Much has been said about the decline of blogging, and why now is a great time to start creating content. The latter arguments are sound. Now that the rush to play with the latest shiny object is over and marketing folks have moved to social networks, good writers will find it easier to rise above competitors. But the dynamics have changed. Building a successful blog in 2006 depended on building a loyal readership via RSS. In 2011, RSS usage has dramatically declined with many people receiving their news from friends in social networks online or via email.
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Read more...7 secrets about social media users
January 17th, 2011
By Alyson Shontell, Business Insider
Many people wonder what the heck the big deal is with Twitter and Facebook. What’s the appeal?
To find out, you need to first understand what people do on social media networks. Why do they visit the sites and what do they use them for?
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Read more...You never know who you’ll befriend via social networking
January 17th, 2011
By Bryce Christiansen, Dumb Little Man
Last year Facebook passed up Google for the most visited site in the world. What an interesting trend we are seeing, where people are searching for connections more than answers. Yet, for many, the full potential of social media eludes them.
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