November 11th, 2009
Some people may be under the impression that in the world of Brand Management 2.0, your value is tied to your follower ratio—the number of people you follow versus the number of people following you—whether it is 1 to 1, 2 to 1 or even greater. Others use a litmus test based solely on the amount of tweets and status updates in your profile.
Read more on Does your Engagement Strategy have a Value?…
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Tags: brand ambassadors, customer sentiment, engagement strategy, follower ratio, followers, hasthags, retweet, short URLs, social influencers., status updates, trending, tweet
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October 30th, 2009
For years, marketers relied upon focus groups to determine the direction of their brand and business model. These focus groups could easily range from $10,000 to $50,000 with catered sandwiches and a one-way mirror where clients and agencies could analyze the sentiments of doctors, businessman, soccer moms and NASCAR Dads without being seen.
Read more on Is your brand benefiting from crowd sourcing?…
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Tags: crowd sourcing, customer sentiment, Dell, ebay, engagement strategy, focus groups, Glaceau, Ideastorm, iphone apps, Mystarbucksidea, NASCAR dads, netflix, soccer moms, Starbucks, vitamin water, vivanno, wikipe
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