Groupon, as a first-time Super Bowl advertiser and new company, has a much different branding agenda for the big game than Chevrolet, Coca-Cola and other marquee marketers. The social-coupon marketer is looking to boost brand awareness. Chevy, in contrast, is well-known, but wants to change the public perception of its cars, while Coke is seeking to bolster its connection to consumers.
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What small businesses can learn from Starbucks’ Facebook page
January 29th, 2011
From eMarketer.com
Well-known brands like Coca-Cola and Starbucks have had success turning their Facebook fan pages into popular sites with millions of fans. Local businesses are also leveraging the site and can learn from their global neighbors.
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