For many years, Seth Newman had one big regret. In 1997, Newman, president of Action Envelope, a $12 million envelope retailer based in Lindenhurst, New York, passed up a chance to buy the domain name Envelopes.com for $10,000. At the time, the price was more than the small company wanted to spend—and Newman was happy with his website, ActionEnvelope.com.
Read more...Posts Tagged ‘branding’
How to change your name on the Internet
February 4th, 2011
Tags: brand management, branding, Google, marketing, rebranding
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Tools to reduce your Twitter time without cutting corners
January 29th, 2011
By: Jacob Share, PersonalBrandingBlog.com
I’d be surprised if you don’t immediately grab at least one of these productivity-enhancers.
Quick tip on Jan. 28, 2011: I just discovered these tools recently and am still trying them myself. Some of them are very new and a little buggy, but if you like their concept (or even if you don’t), reply to them on Twitter with feedback. They’ll love you for it.
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Read more...Tags: branding, marketing, social media, Twitter
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Brands Don’t Use Social Media Effectively
January 20th, 2011
From MarketingProfs
Though growing numbers of companies are using social channels to connect with their customers, only 12% of business executives say their companies are using social media effectively, according to a study by Harvard Business Review Analytic Services.
Read more on Brands Don’t Use Social Media Effectively…
Read more...Tags: branding, Customer Experience, Research Summaries, social media
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Evangelize or Become Irrelevant
September 2nd, 2009
Are you still wondering why you need to get involved in Web 2.0 or how social networking will help your business? We’ve been asked a few more times since creating this website, so we wanted to take this opportunity to clarify the relevancy of social media to your business or brand, for those who feel uninformed and for those who still wonder why.
Stop worrying about the technology aspects and realize that you have a business and need to share it with others so you can obtain customers and sales. Few people ever succeed by hiding their business from the public. So start telling your story about the great widget you invented, the new ice cream flavor your selling or the rising star that just joined your business. Have pride in what you do and share it with the masses.
Read more...Tags: branding, public relations, relevancy, ROI, social media, viral marketing, word of mouth marketing
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Getting negative comments? You’re doing something right
by Jeannie Chan, AriHerzog.com
This may come as a surprise to you, being a reader of a social media blog. However, social media is still somewhat of a new and unchartered territory to us traditional marketers. Why are established brands so hesitant in jumping onto the social media bandwagon? Because we are scared.
Read more on Getting negative comments? You’re doing something right…
Read more...Tags: branding, comments
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