By Geoff Livingston, geofflivingston.com
Much has been said about the decline of blogging, and why now is a great time to start creating content. The latter arguments are sound. Now that the rush to play with the latest shiny object is over and marketing folks have moved to social networks, good writers will find it easier to rise above competitors. But the dynamics have changed. Building a successful blog in 2006 depended on building a loyal readership via RSS. In 2011, RSS usage has dramatically declined with many people receiving their news from friends in social networks online or via email.
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