Social media marketing is the big winner with local businesses in the marketing method sweepstakes, according to a new survey. But social media’s win comes at the expense of traditional offline marketing methods, which continue to decline.
WWE’s social media-driven WrestleMania 27 spark
February 15th, 2011
By James Caldwell, PWTorch
With WWE needing a quick spark for WrestleMania 27, “The Rock” Dwayne Johnson’s Raw TV return on Monday night created instant buzz that could salvage WWE’s most financially-significant event of 2011.
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What Nuns, Yes Nuns, Can Teach You About Social Media
February 15th, 2011
By Bernard Warner, Advertising Age
In New York or London, I find, there’s a healthy mix of job titles that attend social media functions: communications and marketing professionals, random journos, maybe lawyers, and possibly public sector employees, are usually in the audience. In Rome, you get nuns.
OK, it’s not just nuns here. But in a city where religious organizations and charities are such a dominant part of the local workforce you are bound to get men and women of the cloth who happen to code and tweet and do quite a bit of outreach through social networks peppering you with tough questions about proper social media editorial strategy.
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Social Marketing to the Business Customer
February 11th, 2011
From: Business Insider
Middle managers and marketing folks dealing with B2B companies that are still delaying their social media programs – PAY ATTENTION! We’ve reviewed our share of social media books here, but this is the first one targeted specifically to business-to-business applications. This is a book I received from the publisher, but I would have purchased on my own because of my extensive involvement in the B2B marketing space.
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What Marketers Want From The Super Bowl
February 4th, 2011
Groupon, as a first-time Super Bowl advertiser and new company, has a much different branding agenda for the big game than Chevrolet, Coca-Cola and other marquee marketers. The social-coupon marketer is looking to boost brand awareness. Chevy, in contrast, is well-known, but wants to change the public perception of its cars, while Coke is seeking to bolster its connection to consumers.
