February 15th, 2011
By James Caldwell, PWTorch
With WWE needing a quick spark for WrestleMania 27, “The Rock” Dwayne Johnson’s Raw TV return on Monday night created instant buzz that could salvage WWE’s most financially-significant event of 2011.
Read more on WWE’s social media-driven WrestleMania 27 spark…
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Tags: blogs, Dwayne Johnson, social media, The Rock, wrestling, WWE
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February 15th, 2011
By Bernard Warner, Advertising Age
In New York or London, I find, there’s a healthy mix of job titles that attend social media functions: communications and marketing professionals, random journos, maybe lawyers, and possibly public sector employees, are usually in the audience. In Rome, you get nuns.
OK, it’s not just nuns here. But in a city where religious organizations and charities are such a dominant part of the local workforce you are bound to get men and women of the cloth who happen to code and tweet and do quite a bit of outreach through social networks peppering you with tough questions about proper social media editorial strategy.
Read more on What Nuns, Yes Nuns, Can Teach You About Social Media…
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Tags: nuns, social media
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February 11th, 2011
From: Business Insider
Middle managers and marketing folks dealing with B2B companies that are still delaying their social media programs – PAY ATTENTION! We’ve reviewed our share of social media books here, but this is the first one targeted specifically to business-to-business applications. This is a book I received from the publisher, but I would have purchased on my own because of my extensive involvement in the B2B marketing space.
Read more on Social Marketing to the Business Customer…
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Tags: B2B, social media, social media books, social media marketing
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February 4th, 2011
Groupon, as a first-time Super Bowl advertiser and new company, has a much different branding agenda for the big game than Chevrolet, Coca-Cola and other marquee marketers. The social-coupon marketer is looking to boost brand awareness. Chevy, in contrast, is well-known, but wants to change the public perception of its cars, while Coke is seeking to bolster its connection to consumers.
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Tags: Coca-Cola, Commercial, GroupOn, marketing, social media, Super Bowl
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February 4th, 2011
Instead of looking at the performance of Twitter accounts you manage, the following (mostly free) tools and resources are more relevant in keyword analysis and understanding Twitter accounts that belong to others.
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Tags: Account Management, Social / New Media, Social Media Management, Tips and Tools, Toolkit Tuesday, Twitter
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February 4th, 2011
Corporate blogging is popular and gaining momentum. Companies in all sectors are doing it. I’ve seen corporate blogs at online travel agencies, law firms and financial services companies. So, with everyone getting in on the social media marketing action, why are some businesses sitting on the sidelines? Let’s get specific: why aren’t your competitors making a move? After all, you really aren’t interested in anyone else.
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Tags: Corporate Bloggers, Corporate Blogs, marketing, online marketing, social media marketing
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February 4th, 2011
For many years, Seth Newman had one big regret. In 1997, Newman, president of Action Envelope, a $12 million envelope retailer based in Lindenhurst, New York, passed up a chance to buy the domain name Envelopes.com for $10,000. At the time, the price was more than the small company wanted to spend—and Newman was happy with his website, ActionEnvelope.com.
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Tags: brand management, branding, Google, marketing, rebranding
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February 2nd, 2011
By Christopher Heine, ClickZ
While newspapers such as The Financial Times and The Wall Street Journal have built pay walls into their websites, many Facebook marketers are now constructing “like” walls.
Read more on Can marketers kick their addiction to “Likes”?…
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Tags: Deep Focus, Facebook, Macy's
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