Eight O’Clock Coffee, The 150-Year Old Social Media Machine

January 3, 2010
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By Ron Callari, InventorSpot.com

If there is one coffee maker that has kept up with the times, it’s Eight O’Clock Coffee. I guess like their slogan, “it’s always 8 o’clock somewhere!” this coffee company feels that social media is as ubiquitous as a cup of Joe.

Back in August, in my blog titled, “Mad Men Use Social Media To Promote Old Media,” I was impressed and amused with the company’s social media campaign that involved transforming one’s personal Twitter avatar into a MadMen-like version of oneself.

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