by Kara Swisher
Yahoo announced a new consumer tool this morning, called “Ad Interest Manager.”
BoomTown is going to ignore the could-it-be-duller name for the feature, which–Yahoo (YHOO) said in a press release you can see below–gives users a “central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.”
Read the full article in its entirety here: http://bmurl.com/cqak