You’re so busy running your business that you may often forget to find out what your customers and the public think about your brand.Â
Are you doing a good job or are you perceived to be doing a lousy one?
Do people like your product line?
Was someone in your customer service department rude?
Has someone suggested an improvement that could be made to the next round of production?
Have product instructions led to confusion?
Every day, people talk about products and brands throughout social media. Bloggers will be happy to write about them, in accordance with the new FTC Guidelines, and consumers will tweet questions in hopes of finding someone who can solve their problems.
According to Technorati’s 2009 State of the Blogosphere:
- 70% of all bloggers blog about brands.
- 1/3 of part-time and self-employed bloggers blog about brands at least once per week.
- Professional bloggers find value in blogging about their brand 35% more in 2009 from 2008.
- Twitter is filled with tweets regarding brands and consumer sentiment.
How can you find out what’s being said about your brand without wasting valuable time scouring the internet—Monitoring Alerts?Â
Monitoring Alerts allow you to “listen in†on the conversation in an active manner and if necessary, respond to both positive and negative feedback. You can use this tool
Every business, regardless of size, should make use of monitoring alerts. We suggest you use them to track:
- The name of the company/brand
- The name of company’s principles, officers and executives
- The name of your products
- Competitors
Brand Management 2.0’s monitoring alerts are built on proprietary technology that reads within social networking sites and identifies your brand or keywords, unlike any other technology, free or paid.  When these terms appear, you’ll receive an email alerting you and providing a link for your review.
After all, it takes years to build a brand, and only seconds to destroy one. If your brand is important to you, then you’ll want to protect your reputation online, so that you don’t become one of the stories people read and laugh about while standing around the watercooler, or end up retweeting on Twitter thousands of times while your sales and stock prices crumble.