By Liana Evans, Search Engine Watch
If your online marketing agency has advised you to have a blog, a Facebook fan page, or a Twitter account so that you can get more content just to attain additional search engine rankings, you might want to stop and ask why. Many online marketing companies suggest these tactics to gain yet another ranking in the search engine results. While this tactic works at first, eventually, if your content isn’t seen as valuable, you’ll lose that search engine ranking.
Even if you manage to attain some higher rankings by implementing some of these online marketing tactics, it ultimately will do you no good if the person clicking on the link sees your content as totally irrelevant and not valuable. All you will have managed to do is align the term “worthless” to your search engine ranking and your site for that particular keyword you’ve implemented the SEO tactics for.
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