The Tony Soprano guide to social media

November 6, 2009
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The Tony Soprano guide to social media

by Chris Lake, eConsultancy.com

It’s that time of the year: I’m considering watching The Sopranos again from the start. I need a week off, some quality Italian food and no distractions from the goddamned Feds.

This urge was the result of a bunch of Tony Soprano quotes that I stumbled upon and – since it’s a Friday – I wondered if any of them could be applied to social media. Turns out that they can…

“Let me figure out how to take care of you.”

Social media is not about sales: it’s about service. The sales that arise from social optimization are a tangible bonus. Loyalty and satisfaction FTW.

Read the rest of the quotes and the article in its entirety here: http://bmurl.com/8wxr


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