By Douglas Quenqua, ClickZ
Among those who have friended a brand on MySpace or Facebook, a third did it mainly to gain access to exclusive deals and discounts, according to a new report from Razorfish. The number was even higher — 44 percent — for people who follow a brand on Twitter.
While it may come as no surprise that consumers view brand interactions as a potential source of insider deals, the findings should supply a dose of reality to marketers getting caught up in the hype of conversational marketing, said Garrick Schmitt, group VP of experience planning at Razorfish and author of the agency’s FEED report.
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