by Jordan McCollum, Marketing Pilgrim
Performics reports that Twitter may be the place to get your brand mentioned if you want social networkers’ attention, according to MediaPost. Nearly half (48%) of those who saw a brand mentioned on Twitter turned to a search engine to research that brand. Other social networks lagged far behind, with 34% researching.
However, the study of 3000 active social networkers showed that 70% were on Facebook, and 22% were on Twitter. So of those respondents, 32 researched a brand from Twitter, while Facebook sent 714 running to their search engine of choice.
30% of those surveyed admitted they’ve learned about a product, service or brand from a social network (considerably more than the <5% Knowledge Networks reported in May.)
Read the full article in its entirety here: http://bmurl.com/ht3l