By Lisa Wehr, CEO and founder, Oneupweb, from DMNews
Search engine marketing is changing — and it’s time to stand up and take notice. No longer is it enough to optimize content and create meta tags. While these elements are still important, social media has revolutionized SEO. All of the major search engines are now indexing blogs, images, videos, podcasts, press releases, social profiles, news and more. To increase and/or maintain positions on these search engines, companies need to start integrating social media into their marketing mix. Today, SEO and social media go hand-in-hand. Here are five tactics to consider in boosting the performance of your search campaigns:
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