October 30th, 2009
For years, marketers relied upon focus groups to determine the direction of their brand and business model. These focus groups could easily range from $10,000 to $50,000 with catered sandwiches and a one-way mirror where clients and agencies could analyze the sentiments of doctors, businessman, soccer moms and NASCAR Dads without being seen.
Read more on Is your brand benefiting from crowd sourcing?…
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Tags: crowd sourcing, customer sentiment, Dell, ebay, engagement strategy, focus groups, Glaceau, Ideastorm, iphone apps, Mystarbucksidea, NASCAR dads, netflix, soccer moms, Starbucks, vitamin water, vivanno, wikipe
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October 19th, 2009
Technorati, which comScore rated in September 2009 as the 5th largest social media property, published its 2009 State of the Blogosphere the other day. After surveying 2,900 bloggers, this annual review seeks to provide answers to many questions including:
Read more on Brands Benefit from Blogging…
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Tags: 2009 State of the blogosphere, comScore, technorati
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October 16th, 2009
We are often asked “who is making money from social networking?â€Â It’s evidently clear that many are, whether it’s for branding, customer service or sales purposes.Â
These companies are taking pro-active steps to use social networking and are integrating it in a manner to stay ahead of their competition. Social networking is being used by businesses to:
Read more on Who’s Making Money from Social Networking?…
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Tags: Adaptive Payments API, Facebook Connect, making money, paypal, Priscilla of Boston, social networking, Supershoes
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October 14th, 2009
Just the other day, users of T-Mobile’s Sidekick lost their data when one of the Microsoft cloud servers being used by T-Mobile failed. To make the matter worse, even the backup solution didn’t work.Â
Read more on Your Social Life Needs a Backup Plan…
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Tags: amazon web services, backup services, backup solutions, sidekick, T-mobile
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October 5th, 2009
The Federal Trade Commission today announced that it has approved final revisions to the guidance it gives to advertisers on how to keep their endorsement and testimonial ads in line with the FTC Act. This will have a significant impact on social media and paid bloggers. We therefore wanted to bring this matter to your immediate attention.
Read more on FTC Publishes Final Guides Governing Blog Endorsements…
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Tags: endorsement and testimonial ads, Federal Trade Commission, freebies, FTC Act, paid bloggers
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October 1st, 2009
Today’s Wall Street Journal highlights the shift European fashionistas have made towards embracing bloggers and social media in an article entitled “From the Runway to Your Laptop†(New York fashionistas appears to have adapted earlier). At a recent Milan fashion show for Dolce & Gabbana, editors, photogs and celebrities were pushed to second and third rows while bloggers from Bryanboy.com, JakandJil.com, GaranceDore.fr and online retailers like Federico Marchetti  of Yoox.com received the coveted front-row seats.
Read more on Europe’s Couture Brands Embrace Bloggers and Social Media…
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Tags: Bergdorf Goodman, Bryanboy.com, Dolce & Gabbana, GaranceDore.fr Federicao Marchetti, JakandJil.com, Neiman Marcus, Saks Fifth Avenue, social influencers., Wall Street Journal, Yoox.com
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