Does Your Brand Need More than 5 Social Media Profiles?

Most people think you can run a social media campaign on Plaxo, LinkedIn, Twitter, Facebook or MySpace.  One site or maybe just five is enough. 

After all, who really visits any of those 350 other social sites?  Who has the time to manage 5 profiles let alone 100?

Have you ever thought like that?  You’re probably thinking they don’t matter, but you’d be wrong.

YouTube is the site most people visit to watch videos and now it includes some nostalgia that isn’t shown in classrooms. Miss your favorite television show and in no time, you can watch it at Hulu, and then refer an episode to your friends, family, and networks. Cafémom is the site most women visit to share ideas, advice, tips and support one another.   If you’re a non-profit organization, you may need a strong presence on Squidoo to increase your fundraising.  Maybe your company can even benefit from the microloans being offered through Kiva, or  its own social networking site at Ning.

Your brand is worth protecting or you wouldn’t be using it to promote your revenue stream.  Therefore, it is essential that you build a full-scale social media infrastructure immediately.  The benefits definitely outweigh the negatives and if you stick to just a few sites, you may be missing the benefits of what you may perceive to be the other, lesser-known sites.  Maybe these sites are just lesser known to you.

However, it’s not just about the quantity of traffic, but the quality of traffic.  We offer our clients the ability to protect their brand names, but simultaneously, we offer them the ability to enhance their online reputation and presumably their sales, donations and stock price. 

Like any form of marketing, you need to target your audience.  Through our Social Media Research Analysis Dashboard, you can better target your campaigns.  We offer this tool in conjunction with our Brand Management 2.0 Corporate Package or the Corporate Monthly Maintenance Package.

Through messaging tools (ours or others), you will reach people on multiple social sites at the push of a button.  As technology evolves and improves, you can increase your reach and streamline your approach.

The social landscape is changing every second.  You need to secure your name and you must get engaged on numerous social sites so that you aren’t wondering at year’s end how you could have beaten the competition during this recession.  The tools are here and it’s time to take advantage of them, not dwell on your failures in December.